Magazines: The Gentlewoman - Audience and Industries

Media Magazine feature: Pleasures of The Gentlewoman

1.) The article suggests that the Gentlewoman is different to traditional women's magazines in the sense that it inspires personal style and meaningful journalism rather than superficial beauty.

2.) Gentlewoman offers the representation of modern women as undefended, professional and accomplished instead of timid objects of desire.

3.) A few key statistics in the article on the average reader are middle to upper class, middle aged, female, yearly makings of 87K and fit into A or B demographics. 

4.) The Gentlewoman's Club is an international community for readers of the magazine.

5.) The theorist that we can apply towards the club is a rejection of Gauntlet's gender theory since it presets modern women as independent and resilient which is different to the previous traditional domestic duties and stereotypical conventions of femininity.

6.) The writer of the article suggests that they get a sense of personal validation, connection and community out of a relationship with the magazine.

7.) The team behind the magazine is a small group of people however they are "clearly influential" due to their approach to magazine culture.

8.) The Gentlewoman uses their website and social media platforms to promote their magazine by advertising different magazine covers, merch, snippets of interviews and more

9.) Creative collaborations are also referred to as "native advertising" in the magazine. They "spill over into real life" with special events for club members and help make the magazine feel modern and relevant for audiences. 

10.) The article sums up audience pleasures of the Gentlewoman by giving exclusivity in a sort of "cult appeal" in a modern way.

The Gentlewoman Media kit

1.) The media kit introduces the magazine as "the definitive style title for the modern woman". Being all intelligent, opinionated and entertaining woman magazine. 

2.) On the "digital" page there are different sectors of the website and they each offer opportunities for audience engagement and interaction through their library of archives that audiences can research into as well as their mech shop, club, magazine link and collaborators list. 

3.) The Gentlewoman has an audience demographic of middle to higher class middle aged women (usually earning a median yearly salary of £87k) who enjoy personalisation and independence with how they present themselves creatively as a modern woman.

4.) The Gentlewoman club is an international community for readers of the GW magazine and it offers further resources into the platform and the magazine through interviews and educated photography and modern styling choices. 

5.) Creative collaborations are also referred to as "native advertising" in the magazine. They "spill over into real life" with special events for club members and help make the magazine feel modern and relevant for audiences. Collaborator's consist of people such as Giorgio Armani, Nike, COS, Delfina Delettrez and more.

D&AD Award Winner feature

1.) The magazine is described as a celebration of modern women of style and purpose as it offers intelligent and high quality journalism through fashion and photography.

2.) The article says that the content is educational and entertaining and the design of GW is "The editorial design continues its evolution with the introduction of new typographical and layout elements, along with the magazine’s ongoing commitment to enhancing its photography by working with the leading names in the field.

3.) The readers are described as "confident, intelligent and stylish" from a broad range of ages and professions but characterised by their thirst for cultural entertainment. "

Business of Fashion website feature

1.) Events listed as the GW's club are events ranging from London to Los Angeles and Durslade Farm.

2.) The article suggests that the magazine has managed to "cut through the clutter" because instead of using cheap low quality gossip it uses educational and quality done journalism and interviews as well as artful photography and fashion. 

3.) GW club tickets are given out for free on an invite only and RSVP basis.

4.) The article says that GW's relationship with its audience is intimate due to GW wanting readers to 'feel part of something sincere and consistent" which emphases on the community of GW and the society within it.

5.) Club events are valuable from a digital perspective since they can be presented on platforms like social media to attract audiences to engage more with the magazines with the potential of being invited to these exclusive events.

Website and social media research

1.) The Gentlewoman website promotes the magazine through displaying the current magazine title and front cover on their home page as well as snippets of interviews with attention grabbing celebrities. They have also linked a direct shop link to purchasing GW merch and magazines. 

2.) The magazine is £15. I do not think it is incredibly smart of make a digital format of a magazine because it removes the intimate experience of purchasing, holding and feeling the magazine as you read it, rather giving you a blander and plainer experience of staring at a screen. 

3.) GW's Twitter feed advertises the magazine and the Club events through inclusive snippets of highly attention grabbing information like interviews with celebrities as well as snippets of the photoshoots and brand collaborations. 

4.) GW's Instagram page encourages audiences by advertising different magazine covers which portray celebrities that audiences would want to engage with. It also advertises the magazines by encouraging readers through their house graphic design which drags in already loyal readers of the magazine. 

5.) On GW's Instagram page there are representations of female identity rejecting traditional domesticated norms for more modern and independent and successful characters and ideas of feminist ideologies.