LeaB Media Blog (Mr Pall)

Wider reading on Sephora Black Beauty Is Beauty  1.) Sephora was trying to achieve a brand that stands against racism and for equality since this campaign was crated due to their racist accusations against artist Sza for stealing in 2019. (Campaign made in 2020) 2.) There are a few key scenes in the campaign due to it being a montage of a plethora of different clips, however certain clips highlighted are those focusing on how contemporary trends have been influenced by black culture, for example the hair salon scene. 3.) As well as YouTube and others, the advert also appeared on a plethora of social media platforms like instagram, also appearing on many online articles as links. 4.) The Refinery29 article suggests that the advert “doesn’t seem performative” due to its inclusion of history and all body types, orientations and races.  5.) The 15% pledge was a pledge to guarantee that Sephora would stock 15% of their shelves with products from black owned businesses. It was succe...

 1.) Colonialism (cultural imperialism) is the imposition of control and power on foreign culture proving itself within the media often due to its 16th century European roots, implying that these media conglomerates still have a bias pro of colonialism (or at least they had for a very long time). 2.) Post colonialism is a term for society after colonialism has taken place and ended, the period of time after cultural imperialism and how society has been affected by it. 3.) Paul Gilroy suggests post colonialism influences British culture through the British media’s criminalisation of immigrants and their children, particularly those of Caribbean and southern Asian descent. 4.) “Othering” is a term used to disassociate those who don’t fall under societies umbrella of what the deem “normal”, for example to be visually othered is to be singled out and discriminated due to your appearance.  5.) One kind of othering shown in the article is racial othering, being where immigrants are ...

 1.) Advertisement had changed within the 1960’s to now include women in their adverts in ever so slightly free, however in the Score hair cream advert the objectification of women is extremely prominent, women being shown as almost slaves who are the secondary and subordinate gender which would abide to stereotypes around women in the 1960’s. 2.) After a post war society, British media portrayed women to be ever so slightly more liberated than before due to the fact that whilst males were on the front lines women had to take over their jobs. This means that women were still socially belittled however nit as much as they had been previously, so slight progression towards an equal society. 3.) The framing of each of the characters is significant due to the prevent power imbalance between the two genders portrayed, presenting the male sex to be more dominant and powerful and in control than the female sex. Making women seem inferior to males which provides sexiest ideals towards audi...

 1.) Gauntlet provides the example of tradition being in a decline by more equalised ideals becoming more popular over the olden hierarchical system of society. 2.) He suggests that media influences will also become more left winged as societies progress due to common rejections of "traditional" means.  3.) Gauntlet suggests that generational differences are mainly due to the difference of medias and representation, a more contemporary media is more inclusive and representative than an older one which can be reflected within the generations people.  4.) Gauntlet suggests that masculinity is not in crisis but it is due to a growing insecurity of masculinity by magazines created by men which creates a sense of crisis when if audiences did not expose themselves to these magazines this "crisis" would be averted.  5.) You could argue the stereotypical ideal of a man is still prevalent in advertisement however it is no whee near as prevalent as it was in older medias. Whi...

 1.) I do not have my feedback with me but I know I got a grade C. 2.) I did not mention enough theories and when I did I had not linked them to my actual point. 3.) 3/10. I did not do any active revision. I had however completed all past blog tasks and looked over them in hopes of revising however I do not think I revised enough at all.  4.) Next time I will focus on memorising different theorists and their theories and how I can link them to my own ideologies and analysis.  5.) I did answer the question both regarding the BBC and public commercial broadcasters, however I could have increased my score by clearly stating theories and the links between my argument and those theories.  6.)  i cant finish this till I get my paper back

 1.) The Mistry suggests that advertising has changed since the 1990's due to the modernised exclusivity and representation of all, there is also a smaller amount of adverts focusing on the sexualisation of women.  2.) The most common stereotypes surrounding women were that their purpose was to be house wife's and almost slave like towards the breadwinner who was usually their husband and "the man of the house". This also links to the idea that women had to be submissive in order to appeal to the males.  3.) A growing influence of changing clothing and makeup for women was significant due to the expansion of personal representation which had not been previously allowed.  4.) Laura Mulvey was the theorist who came up with the idea of "male gaze", describing how the media has been demonstrated in a certain way which only partakes and benefits a male audience, commonly demonstrated through the sexualisation and objectification of women.# 5.) The representation ...