LeaB Media Blog (Mr Pall)

 1.) The Marmite gene advert uses the narrative of  2.) The persuasive techniques that Marmite use are  3.) John Berger suggests that the advertising in "Ways of Seeing"  4.) Psychologists refer to referencing as , which could be linked to the persuasive technique of  5.) Marmite uses the ideal of intertexuality in order to  6.) The different between popular culture and high culture is that high refers to creative and artistic ideals whilst popular refers to what is in current demand or whatever is trending currently, or something that is mainstream. Marmite play into this through  their slogan of "hate it or love it" completely subjecting the divide between the two.  7.) Marmite positions it's audience as a "enlightened, superior knowing insiders" due to postmodern audiences being aware that markets want to exploit them, it gives them a sense of almost independence and superiority, they also mainly use word of mouth advertisement due to them not ...

Collective identity and representing ourselves: blog tasks  1.) The article states that a person can be defined by their appearance like hair style, clothing, makeup, etc. These appearances construct an image of how we are attempted to portray ourselves.  2.) The term "Style over Substance" refers to the idea that a visual aesthetic is more important than the quality of something/someone. I do agree that this has become more apparent within a modern audience due to relatively recent desired to be seen as unique as possible, these people usual adapt the word "niche" into quoted individuality.  3.) Jean Baudrillard's theory of "media saturation" insinuates that modern societies are extremely overwhelmed by media, signs and images that the boundary between reality and representation has been diminished which in result has caused a liminal state of "hyperreality".  4.) Personally, whenever I like to view my own social media to be a personal scrap...

 Media Magazine:  Page 34 1.) The Hunger Games trilogy is deemed "controversial" due to it addressing media saturation, reality TV, celebrity culture and ideology, Lydia Kendall thinks film "Mockingbird" takes a further then in politics and exposes that media theory concepts can aid to unpicking radical politics and the truth.  2.) The Hunger Games presents the capitalist ideology to be dystopian and critical with extreme inequality and exploitation. 3.) The Hunger Games films could suggest that the media has strong influences over audiences due to its very dystopian narrative and a distorted narrative which suggests that the leaders (opinion leaders within the media) have strong dictating influences on audiences and those vulnerable to being gullible or perhaps more naive people.  4.) My opinion is that the media doesn't necessarily dictate peoples views however it can influence those vulnerable to being dictated into different opinions. I believe particularly ...