LeaB Media Blog (Mr Pall)

  Media Magazine reading - two articles on feminism and theory 1.) The two examples provided of "male gaze" are Pan Am and Beyonce's song "why don't you love me?" 2.) The argument the article suggests that feminism is not needed in a contemporary audiences itself could be seem as sexist since they will always and have always been discrimination against people for things such as race, gender, sexuality, etc.  3.)  Male Gaze – referring to Laura  Mulvey’s ‘Visual Pleasure and  Narrative Cinema’ which argues that main  stream Hollywood films subject female  characters to the ‘male gaze’ of the camera,  fragmenting and objectifying their bodies. Post-feminism – An ideology in culture and  society that society is somehow past needing  feminism and that the attitudes and arguments  of feminism are no longer needed. Patriarchy – An ideology that places men in a  dominant position over women. 1.) The article states that children are ta...

 1.) Representation is an important concept of media since it gives the audience a point or characteristic to relate and resonate with, making the piece of media almost more relatable.  2.) The image could be cropped or changed by editing to create a different visual to what is going on in the image. The meaning can be twisted and manipulated depending on what an editor or news corporation wants to portray for audiences. 3.)All representation is the cumulative effect of a group of media language choices. Certain choices are made and others rejected. The representation is the combination of both selections and rejections. The rejected elements don't portray what producer wants to convey. The examples could be seen as genre codes for soap operas, repeated time and time again in different shows. This repetition of values and ideologies starts to feel regular to the audience.  4.) The theory explains how audiences interpret meanings behind pieces of media that producers enfor...

Everyday Sexism 1.) Laura Bates started the Everyday Sexism project in order to expose and document the widespread effects and acts of sexism like street harassment and work micro aggressions. 2.) The everyday sexism project acts as a direct counter narrative towards the concept of post feminism by presenting that gender equalities is not just a "Western ideal". 3.) New technology is important to the everyday sexism project since it originally started on social media and online. 4.) I think that even in the future organisations like everyday sexism will still be needed since the requirement for equality within gender has been needed for generations and will most likely be continuously needed for the next few generations. Media Magazine: The fourth wave? 1.) Networked feminism is activism that is mainly portrayed on online platforms like social medias and through creative movements. It could be deemed as negative due to its performative nature...

 1.) Regulations are rules that organisations follow so that all organisations can be operated fairly.  2.) Ofcom is responsible for regulating television, radio, telephone services and some aspects of the internet.  3.) I think that the 3 most important parts of the broadcasting code is offensiveness, protecting and impartially because these are most likely to cover all basic level concerns that audience members may find offensive or wrong to be shown.  4.) I believe that Chanel 4 was in the right for broadcasting Wolverine on a Sunday at 6.55 since it would assure that young audiences would not be exposed to the film since the films context would not be suitable for young audiences who would likely be getting ready for school the next day whilst older audiences would be available.  5.) Accuracy, children, discrimination, privacy and harassment 6.) It wasn't completely enforced on companies so corporations could choose whether they wanted to follow those rules ...

Ofcom review of PSB in Britain  1.) It is a critical time for public broadcasting since audience viewing patters have continues to change rapidly and content from global content providers is increasing.  2.) Live broadcast has been declined, audiences increasingly prefer to at times which suit them online using global services with on demand content services.  3.) People do enjoy public broadcastings trust worthy news and programmes that showcase different aspect of UK life and culture. Audiences who indulge in PBC are most usually people who prefer content which "informs, educates and entertains".   4.) As competition for views increase, cost pressures rise and traditional broadcast revenue streams are reduced.  5.)  PBC provides audiences with approximately 32000 hours of hours of UK news along with a large range of subjects like children's programmes, dramas and current affairs.  6.) Between 2014 and 2018 net advertising revenue has fallen by 3...

Media conglomerate research 2.)I do agree that governments should prevent media conglomerates from becoming too dominant since a dominant media conglomerate could leave little to no room for audiences since they bias views could force their own views onto the audience, similar to how it is portrayed in the hypodermic needle theory.  Media Magazine reading and questions 1.) Production is everything between content creation to ideas along with final products. Promotion involves marketing to build audiences and distribution is delivering the content to the audience.  2.) The different funding models in media institutions are things such as advertisements, subscriptions and licensing fees.  3.) The article states that ITV relies mainly on advertisement and that it appeals to both mainstream and niche audiences.  It also states that Sky One makes their profit off of subscription bases payments, an audience who is more likely to invest in a long term subscri...