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Y12 Media exam: Paper 1 Learner response

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 1.) "www: Lea, your attempt at analysing the unseen media text (Q1) was clear just remember to include specific media terminologies. EBI: Revise strategies for ownership + control (Q2). Q4 had a clear argument but you didn't zoom on the named theories or include enough examples to support your overall argument." 2.) a.) The ad heavily uses what Neale describes to be “instance of repetition” using familiar tropes to interact with viewers expectations surrounding products of the media. b.) both products can be viewed as simulated versions of reality in which they consisted of self-conscious stylised hyper-masculine constructions. c.) car is filled with boys whom appear to be out at night, consisting of images of them throwing stones into the Thames near an industrial setting which emphasises the time of Thatchers mass unemployment within the youth. 3.) A few benefits of horizontal integration are increased market shares and greater market power due to companies merging, al...
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Taylor Swift: Audience and Industries blog tasks

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Chanel 4 debate on regulation: I think that it is not possible to completely and rightfully regulate the media due to people’s experiences varying severely regarding what people think is harmful and not. Regarding the most vulnerable people in our society I do not believe them should be interacting with media at all due to their gullibility. Honestly, I think people should pass a certain test before someone is able to function completely within online media. Background and audience wider reading: 1.) One example of fandom of celebrities are "fiercely defendant of them" as well as their borderline toxic relationship for fandoms towards their "icons" due to their constant belief that their "icon" could "never do not wrong". 2.) Taylor Swift “ran into trouble with her fan base” due to fans being locked out of Ticketmaster's system whilst purchasing tickets for one of her concerts in which T.S felt as though it was right to apologise for the ...
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Year 13 Baseline assessment: Learner response

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 1.) "WWW: Lea, a very good assessment, well done. In particular, your knowledge and understanding of the BBC Newsbeat CSP is good and clear. Some really good arguments and judgements about magazine competing at a print industry within the digital age. EBI: Missing specific examples from both the magazine CSP's to strengthen your argument. More emphasis on the ownership impacting their successes/failures. 31/40 ---> A 2.) Use of hypodermic needle model was too simplistic and was widely discredited, instead should have used cultivation theory, mean word pr the two set flow theory. Should have also made a clearer judgement and argument instead of exploring the topic. Also need to refer to other relevant media effect theories (named above).  3.)  Gerbner's Cultivation theory: useful since it emphasise the act that audiences may be gullible and due to different medias they consume their ideologies and opinions can warp and be manipulated.  Frankfurt School's Hypodermi...
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OSP: Taylor Swift CSP - Language and Representations

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​ Narrative  1.) Taylor Swift re-recorded her earlier albums due to a scandal regarding Scooter Braun who sold T.S's earlier albums for 300 million dollars. She re released them in order to get back full custody of her "art".  2.) T.S chose to make the short film because it was an attempt to "control her own narrative", including the short film as well as re-releases of her previous albums.  3.) Another example of of T.S using media to construct her own image is through her social media where she deliberately uses posts for self advertisement for both her image and promotion for her creative work, only showing viewers what she wants them to see.  T.S Textual Analysis 1.) T.S's website is constantly changing in order to perpetuate her self promotion and advertising of her creative work however the house font and logo remains consistent. Consisting of a plethora of different images of herself as well as descriptions of each of her eras, her entire website is c...
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Influences and Celebrity Culture: OSP

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Media Magazine Reading 1.) YouTube has "democratised media creativity" by letting ordinary users become producers, then becoming both consumers and producers: prosumers. 2.) YouTube and social media culture has acted as a form of cultural imperialism/"Americanisation" by enforcing capitalism through consumerist ideals and portrayals from opinion leaders like influencers and celebs.  3.) Influences reinforce capitalistic ideologies due to their constant promotion of materialistic concept, things like hauls and sponsorship with adverts reinforce capitalism through consumerist portrayals towards passive audiences who are likely to copy these morals.  4.) YouTube and social media celebrity content can be read as postmodern (e.g. hyper-reality) due to it collapsing the boundary between reality and representations. 5.) Regulation could perhaps be feared by some audiences due to their misunderstanding and their linking of regulation to censorship and removal of "freed...
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OSP: Clay Shirky - “End of Audience”

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​MEDIA MAGAZINE READING: 1.) Bill Thompson claims some positive developments of the internet: “ways to talk to thousands of other computers around the world” and that exchanging of files with others in his university was done much easier.  2.) The development on the internet has dangers and negative effect of spam or harmful content since the network doesn’t “care what the date means or how it’s used”.  3.) “Open technology” refers to a digital tool that allows free access of the distribution of media.  My opinion is that this is both a positive thing as well as negative, this allows users for complete freedom to do whatever they want wish however this also creates concern for potential harmful material that could be shared.  4.) Thompson outlines the challenges and questions for the future of the internet due to its unregulated nature, however Thompson suggests that a managed and limited network could be constructed in China and Libya in order to provide regulation ...
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Magazines: Industries - the appeal of print and independent magazines

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1) Writer's Edit journal article 1.) An independent print magazine is where publication is produced without solid financial backing or large control, it is the opposite of mainstream publishing conglomerates. 2.) Hamilton (2013) suggests that independent magazines within the digital age will "thrive even as the global newspaper and book industry falter". 3.) The article suggests that independent publishers use digital media to target their niche audiences by presenting snippets of exclusive interviews with highly known people like celebrities as well as displaying their front covers. 4.) The article suggests that independent magazines might be succeeding whilst global magazines publishers (like Bauer) are struggling because mainstream magazines fall into traditional norms whereas modern people crave newer and fresher means of creative expression. 5.) It is significant that independent magazines are owned and created by the same people since it means the making of a magazi...
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