Advertising & Marketing assessment: Learner response

-

1.) Mark out of 15 for Media Language: 10/15

Estimated A Level Coursework grade: B

WWW: Lea, this is a good piece of production. You demonstrate good application of knowledge and understanding of media language through your effective photography, colour scheme and cover lines which demonstrate a combination of elements to communicate clear meanings throughout the product. What I most enjoy is the choice of magazine you have tried to recreate (very original!) The cover lines you have written are also in-line with original cover lines used by National Geographic so well done on completing your planning and research.

EBI: Your evaluative comments are honest and reflective about the font choice and there’s not much you can really do to get the exact font match but well done for getting it as close as possible. I would say the masthead could have been slightly larger to then contrast the other cover lines. The other thing I would suggest is perhaps making the other cover lines the same size also making them about other issues rather than all being about birds. Finally, the planning and research (written work on the blog) is rather vague and lacking depth you will need to develop this further for your real coursework to ensure you receive a top grade.

2.) Regarding the first question I should have only linked the advertisement to relevant topics and not have went off guard. I could have also included the idea that the woman grasping onto the males tie could be considered to be phallic imagery. For the second question I could have also includes the imagery of gun between the males legs to connote to a violent image of phallic ideals. For the final question I could have specified particular scenes within the actual advert instead of briefly referring to the advert as a whole. 

3.) Three media terminologies that I could have referenced for the first question are the brand logo and its connotations behind it, the promise of an irresistible appeal and the stereotypical ideals of womens beauty that are enforced. 


Comments

Post a Comment

Popular posts from this blog

Media Quiz - first 10 questions

-
 1.) I chose A-level since I enjoyed literature and the act of analysing different texts. I assumed that media would be the same thing only with different kinds of media like movies and magazines.  2.) I did not take media as a GCSE and I did attend Greenford high school last year.  3.)  4.) B or above 5.) After A-levels id like to continue to peruse in product design. 6.) I think the biggest media story of 2025 was the superman movie since it had a lot of good reviews and a lot of watchers. 7.) I mostly use newspapers and random pop up adds to see what current affairs have been like.  8.) The last film I watched was the Phantom of the opera sequel "love never dies" it wasn't very good but I still sat through it.  9.) My favourite TV series is Attack on Titan.  10.) I spend about 6-7 hours a day on my phone. I think thats a bit too high. 
Read more

My media consumption

-
 Newspapers: 1.) I'll usually read whatever newspaper has been left on a bus or train seat.  2.) I usually flip to the part with the word cross of the part of the newspaper that's being advertised on the front page.  3.) I never read the spots section, I've never found an interest in it.  4.) I tend to read the stories about something new that's been discovered or the part of the paper where all the shocking things are written like car crashes and stuff of that kind.  5.) No 6.) I sometimes click on random articles that have come up on my recommended page, its not usually the same company though. I just click on whatever seems interesting when I've got nothing to do.  Magazines: 1.) I like to read the advertisement section or the part where you learn to do new things since I find it interesting.  2.) I never read the "Celebrity gossip" part since I can never remember any of their names.  Television: 1.) Very little, if I do it's for a movie so abo...
Read more

MIGRAIN: Audience Classification

-
Image
PART 1: 1.) Audience is defined as a general term for all the individual people who consume a piece of media. 2.) The infographic shows that Gen z in the age of covid-19 mainly (or largely than others) consumes online videos. However online TV/streaming is also very close in comparison to the rest.  3.) Media companies target their audiences during the digital age by controlling platforms, schedules and algorithms. 4.) PAMCO collects demographic information about its audience, NRS used to do the same thing. 5.) Demographics is collecting impersonal data about individuals and what they are consuming. Psychographics are considered to be a more subtle way of categorising media audiences.  6.) I've chosen Clay Shirky since their theory of "end of audience" says that we no longer can draw a line between media producers and the audience since there is so much interaction between audiences and medias they consume.  PART 2: 2.) By learning about psychographics I learned about the...
Read more