MIGRAIN: Industries - Ownership and control

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Media conglomerate research

2.)I do agree that governments should prevent media conglomerates from becoming too dominant since a dominant media conglomerate could leave little to no room for audiences since they bias views could force their own views onto the audience, similar to how it is portrayed in the hypodermic needle theory. 


Media Magazine reading and questions

1.) Production is everything between content creation to ideas along with final products. Promotion involves marketing to build audiences and distribution is delivering the content to the audience. 

2.) The different funding models in media institutions are things such as advertisements, subscriptions and licensing fees. 

3.) The article states that ITV relies mainly on advertisement and that it appeals to both mainstream and niche audiences.  It also states that Sky One makes their profit off of subscription bases payments, an audience who is more likely to invest in a long term subscription to guarantee media to consume. The article also states that the BBC is funded by licensing fees so it's more likely to steam regional programs for wider ranges of audiences. 

4.) The music industry is used as an example to describe the new business models since it cannot longer use just sales of music for the company but now need sponsorship, merchandise, etc. 

5.) Technology companies like Amazon, Facebook, Google and Yahoo have changed becoming ‘media institutions’, by offering multiple platforms in one (e.g. shopping, streaming, etc) 

6.) I do agree that traditional media institutions are struggling to survive since now companies are considered outdated with their lack of audience all gaining what they used to from these media institutions from social platforms run by audiences for others (like social medias). 

7.) Diversification helps companies to broaden their audiences by expanding their platforms into multiple platforms and vertical interrogation would help by building up resistance by controlling supply chains. 

8.) I think media conglomerates power and social influence will soon die out since as of the past 15 years society has become more influenced by other members of audiences (like on social medias) rather than traditional media sources like the news. 

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