Advertising: Introduction to advertising

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 1.) The Marmite gene advert uses the narrative of 

2.) The persuasive techniques that Marmite use are 

3.) John Berger suggests that the advertising in "Ways of Seeing" 

4.) Psychologists refer to referencing as , which could be linked to the persuasive technique of 

5.) Marmite uses the ideal of intertexuality in order to 

6.) The different between popular culture and high culture is that high refers to creative and artistic ideals whilst popular refers to what is in current demand or whatever is trending currently, or something that is mainstream. Marmite play into this through  their slogan of "hate it or love it" completely subjecting the divide between the two. 

7.) Marmite positions it's audience as a "enlightened, superior knowing insiders" due to postmodern audiences being aware that markets want to exploit them, it gives them a sense of almost independence and superiority, they also mainly use word of mouth advertisement due to them not wanting to associate themselves with the common joke of markets exploiting audiences through adverts. 

8.) An example of postmodernism provided by Marmite is that it is sometimes produced in different styles, creating a sense of exclusivity and also giving it a collectable feature since postmodern audiences have higher rates of collecting different packaging styles rather than past ones. 

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