Introduction to Postcolonialism: blog tasks

 1.) Colonialism (cultural imperialism) is the imposition of control and power on foreign culture proving itself within the media often due to its 16th century European roots, implying that these media conglomerates still have a bias pro of colonialism (or at least they had for a very long time).

2.) Post colonialism is a term for society after colonialism has taken place and ended, the period of time after cultural imperialism and how society has been affected by it.

3.) Paul Gilroy suggests post colonialism influences British culture through the British media’s criminalisation of immigrants and their children, particularly those of Caribbean and southern Asian descent.

4.) “Othering” is a term used to disassociate those who don’t fall under societies umbrella of what the deem “normal”, for example to be visually othered is to be singled out and discriminated due to your appearance. 

5.) One kind of othering shown in the article is racial othering, being where immigrants are portrayed as criminals by British conglomerates for no reason other than their race.

6.) “Double consciousness” is a term used to describe a kind of othering that a manifest in a confusion or unsureness over an identity, specifically those of ethnic minorities living in Britain.

7.) “Racial hierarchies” is another term brought from colonialism, where the idea implies superiority depending on race. People who usually advocate for these usually are in favour of white supremacy.

8.) One recent media product that would challenge the idea of “racial hierarchies” is the plethora of diverse Dove campaigns where they include people of all races, ages and sexes with creates a field of representation and diversity.