LeaB Media Blog (Mr Pall)

 1.) The Mistry suggests that advertising has changed since the 1990's due to the modernised exclusivity and representation of all, there is also a smaller amount of adverts focusing on the sexualisation of women.  2.) The most common stereotypes surrounding women were that their purpose was to be house wife's and almost slave like towards the breadwinner who was usually their husband and "the man of the house". This also links to the idea that women had to be submissive in order to appeal to the males.  3.) A growing influence of changing clothing and makeup for women was significant due to the expansion of personal representation which had not been previously allowed.  4.) Laura Mulvey was the theorist who came up with the idea of "male gaze", describing how the media has been demonstrated in a certain way which only partakes and benefits a male audience, commonly demonstrated through the sexualisation and objectification of women.# 5.) The representation ...

 1.) The Marmite gene advert uses the narrative of  2.) The persuasive techniques that Marmite use are  3.) John Berger suggests that the advertising in "Ways of Seeing"  4.) Psychologists refer to referencing as , which could be linked to the persuasive technique of  5.) Marmite uses the ideal of intertexuality in order to  6.) The different between popular culture and high culture is that high refers to creative and artistic ideals whilst popular refers to what is in current demand or whatever is trending currently, or something that is mainstream. Marmite play into this through  their slogan of "hate it or love it" completely subjecting the divide between the two.  7.) Marmite positions it's audience as a "enlightened, superior knowing insiders" due to postmodern audiences being aware that markets want to exploit them, it gives them a sense of almost independence and superiority, they also mainly use word of mouth advertisement due to them not ...

Collective identity and representing ourselves: blog tasks  1.) The article states that a person can be defined by their appearance like hair style, clothing, makeup, etc. These appearances construct an image of how we are attempted to portray ourselves.  2.) The term "Style over Substance" refers to the idea that a visual aesthetic is more important than the quality of something/someone. I do agree that this has become more apparent within a modern audience due to relatively recent desired to be seen as unique as possible, these people usual adapt the word "niche" into quoted individuality.  3.) Jean Baudrillard's theory of "media saturation" insinuates that modern societies are extremely overwhelmed by media, signs and images that the boundary between reality and representation has been diminished which in result has caused a liminal state of "hyperreality".  4.) Personally, whenever I like to view my own social media to be a personal scrap...

 Media Magazine:  Page 34 1.) The Hunger Games trilogy is deemed "controversial" due to it addressing media saturation, reality TV, celebrity culture and ideology, Lydia Kendall thinks film "Mockingbird" takes a further then in politics and exposes that media theory concepts can aid to unpicking radical politics and the truth.  2.) The Hunger Games presents the capitalist ideology to be dystopian and critical with extreme inequality and exploitation. 3.) The Hunger Games films could suggest that the media has strong influences over audiences due to its very dystopian narrative and a distorted narrative which suggests that the leaders (opinion leaders within the media) have strong dictating influences on audiences and those vulnerable to being gullible or perhaps more naive people.  4.) My opinion is that the media doesn't necessarily dictate peoples views however it can influence those vulnerable to being dictated into different opinions. I believe particularly ...

  Media Magazine reading - two articles on feminism and theory 1.) The two examples provided of "male gaze" are Pan Am and Beyonce's song "why don't you love me?" 2.) The argument the article suggests that feminism is not needed in a contemporary audiences itself could be seem as sexist since they will always and have always been discrimination against people for things such as race, gender, sexuality, etc.  3.)  Male Gaze – referring to Laura  Mulvey’s ‘Visual Pleasure and  Narrative Cinema’ which argues that main  stream Hollywood films subject female  characters to the ‘male gaze’ of the camera,  fragmenting and objectifying their bodies. Post-feminism – An ideology in culture and  society that society is somehow past needing  feminism and that the attitudes and arguments  of feminism are no longer needed. Patriarchy – An ideology that places men in a  dominant position over women. 1.) The article states that children are ta...

 1.) Representation is an important concept of media since it gives the audience a point or characteristic to relate and resonate with, making the piece of media almost more relatable.  2.) The image could be cropped or changed by editing to create a different visual to what is going on in the image. The meaning can be twisted and manipulated depending on what an editor or news corporation wants to portray for audiences. 3.)All representation is the cumulative effect of a group of media language choices. Certain choices are made and others rejected. The representation is the combination of both selections and rejections. The rejected elements don't portray what producer wants to convey. The examples could be seen as genre codes for soap operas, repeated time and time again in different shows. This repetition of values and ideologies starts to feel regular to the audience.  4.) The theory explains how audiences interpret meanings behind pieces of media that producers enfor...