LeaB Media Blog (Mr Pall)

  WWW: Well done for a solid start to the course and for your blog work so far. Your first blog post and media consumption are both honest and reflective. I commend you for allowing your parents to expose you to a variety of different films (great signs of a fantastic Media Studies student).   Next steps: Ensure that you meet deadlines - the last two blogs were posted after the due date In order to achieve top grades you need to be completing A/A* extension tasks in blogs e.g the narrative blog task Learner response: Correct the above and then answer the questions below: Reflect on your work in A Level Media so far: What is your strongest piece of work?  I think my best/strongest piece of work is the latest one: Audience Theory 1. What is your weakest?  I think that my weakest works were the first two: Media Quiz and My Media Consumption What specific skills or knowledge do you need to develop over the rest of the course? I need to work on managing to hand in ...

 Hypodermic Needle Model 1.) The article suggests that violent video games produce violent behaviour in those who play it, linking to the idea of the hypodermic needle theory, the game injecting violent prompts into the audiences consciousness. 2.) The daily mail enforces their views on the situation before they actually introduce the situation without a bias first, meaning the audience already has a bias towards the case before even truly learning about the situation. This relates to the hypodermic needle model since the daily mail is injecting their view into readers. 3.) I think the reliability of the hypodermic needle theory all depends on the gullibility and passiveness of the audience consuming the media. For example if a young 4 year old decided to play a game like call of duty they'd obviously soon display violent behaviour since at a young age you are more prone to being gullible and unable to differentiate from real life and fiction. However if a 23 year old who has more ...

  1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions

PART 1: 1.) Audience is defined as a general term for all the individual people who consume a piece of media. 2.) The infographic shows that Gen z in the age of covid-19 mainly (or largely than others) consumes online videos. However online TV/streaming is also very close in comparison to the rest.  3.) Media companies target their audiences during the digital age by controlling platforms, schedules and algorithms. 4.) PAMCO collects demographic information about its audience, NRS used to do the same thing. 5.) Demographics is collecting impersonal data about individuals and what they are consuming. Psychographics are considered to be a more subtle way of categorising media audiences.  6.) I've chosen Clay Shirky since their theory of "end of audience" says that we no longer can draw a line between media producers and the audience since there is so much interaction between audiences and medias they consume.  PART 2: 2.) By learning about psychographics I learned about the...

 1.) Moana is a good example since it uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  2.)  https://www.youtube.com/watch?v=x5i5ERDE_2E  (opening to House M.D) The opening already clears the narrative of the show to be a hospital drama due to the imagery used of CT scans and X-rays, already creating an enigma code of "what is being shown on screen?". 3.) Katniss Evergreen (Hunger games), Jinx (Arcane) and Eren Yeager (attack on titan) 4.) An example of binary opposition is the classic "good vs evil" story line, for example 'Harry Potter' where Harry (protagonist: good) and Lord Voldemort (antagonist: bad). 5.) The example provided in the sheet is when a police officer captures a criminal in a criminal drama the ideology of law and order is emphasised to the audience.  6.) Both engima and action codes bring upon feelings of suspense and drama which both release (small) amounts of dopamine which makes the overall expe...

 TASK 1: MEDIA FACTSHEET 3: 1.) Codes and conventions are the given example of visual iconographies. They are important because they simplify complex and usually hard to understand topics with icons, making it easier for an audience to interpret. 2.) The example of importance of narrative is newspaper and tv and how easy it is to identify genre by details, language options, etc.  3.) Period/Country, director/star, technical process, style, series, audience.  4.) Genre is used by an audience since it allows them to use prior knowledge to convey if they'll like a piece of media or not. It also allows audiences to compare and reject a genre.  5.) Genre is used by producers in production, attracting audiences and marketing texts. MEDIA FACTSHEET 126: 1.) X-men movies, The Avengers, Spiderman (since 2000), Guardian of the Galaxies, Agents of Shield (series)  2.) Schatz'z theory can be used for the superhero genre since it is dependent on the culture and background of...