Semiotics

English (by Tarun Thind):

PART 1:

1.) Throughout the entire movie the two characters are shown to be young delinquent teenagers who do little but cause trouble. However once you finish the film you find out that both the boys are deaf, so the "fights" that they had gotten into was due to them not being able to hear what others had to say and they took their hostile and angry actions as threats. You also are able to see that the two boys have a generous and somewhat caring personas, they steal bananas and give them to a homeless man who they had terrorised previously. So it't not the most charitable thing in the world but its the most generous things the boys are show doing in the movie. 

2.) At the end of the film the two characters and revealed to be deaf. De Saussure's belief that signs are polysemic was one that believed that signs and their meanings are derived from societies general interpretation of it. Throughout the movie, as a West London audience, we assumed that the teens are delinquents who did nothing but cause fights, however at the end we learned the truth. 

PART 2: 

1.) De Saussure said that there were two parts of a sign: sign (what you see) and signifier (what you connote from the sign).

2.) Polysemy means is a concept that media can have multiple different interpretations rather than one forced and strict meaning for all. 

3.) Barthes ment that when a sign is "naturalised" it is that myths (signs) can have a literal meaning along with one with a connoted signs from the piece of media. 

4.) Enigma, action, connotative meanings, symbolism and cultural codes. 

5.) The writer writes one story within the main story that is being shown to an audience, almost as if there are two stories that co-depend on each other. 

PART 3: 

1.) icon:        

index

symbol

icon 

index 

symbol: 

2.) Icons and indexed are important in media since instead of telling an audience straight up of what will happen it instead shows them using global icons where most people understand the point conveyed. 

3.) Perhaps global companies avoid icons due to copyright from the original creators and designers of the icons. Maybe they don't want to use someone else's icons and want to create their own unique way of getting a piece of medias connotations across to an audience. 

4.) During 2002 Starbucks released an advert poster of two cups with rectangular shaped grass around it (like buildings) with a dragonfly flying towards the two buildings. This may of may have not been a reference to 9/11 since it had happen very close before. The ad was seen as insensitive and immoral with a lack of remorse and sympathy for 9/11 victims. 

5.) The thumbs up emoji is a great example of a well made icon for all of the globe to consume and use. Almost everyone on earth, all continents, understand the use of the thumbs up emoji, making it a well made and useful piece of media for all to use without needing much external education.