LeaB Media Blog (Mr Pall)

 TASK 1: 1.) (RBK 50 cents advert) Preferred : The brand is trendy/cool, owning a piece of their merchandise will make you trendy/popular.  Negotiated : RBK as a brand aline with 50 Cents morals and does this to make their company look more tough and stern.  Oppositional : RBK advocated for gang violence and owning a piece of their merchandise means that you do too. Although 50 Cents hadn't aligned himself with a gang some of the audience may view the advert to be displaying this due to misconceptions and accusations.  2.) (50s-60s women love tide advert) Preferred : Tide is one of the best washing up aids in the market and will wash clothes the best compared to others.  Negotiated : Women absolutely love tide (the icons of love hearts above a woman hugging tide) almost as if they love their imposed role in the household of a cleaner and nanny, maybe even objectifying them to nothing but that.  Oppositional : Women are limited to nothing but their use in a...

 Task 1: 1.) Structuralism is a theoretical perspective that emphasises existence of universal structures underlying the surface differences of media texts.  2.) Binary oppositions is something that creates conflict and drives a narrative which is useful since it helps an audience understand ideas by establishing clear distinctions/narratives.  3.) Genre and the auteur theory link to structuralism because they analyse media and search for underlying structures/codes instead of one single audience interpretation.  4.) Post structuralism argues against structuralism by saying that in media meanings aren't fixed or set in stone but are subjective to interpretation.  5.)I agree with the idea of post-structuralism more since I aline with the idea that meanings in media isn't something that fixed but it can be interpreted in many different ways.  Task 2: A post-structuralist analysis would break down the set meanings, arguing they are not set in stone and depende...